
Can I Please Just Give You My Money?
Retailers increasingly want more than your purchase. They want your data, your preferences, and a lasting relationship that can drive future sales. But as companies collect more information and explore
by Wendy Evans and Georgina Heasman
It’s Monday morning and you’re late for work. You comb hair, brush teeth, and then you see it – a growing puddle of water on the floor. In a rush, you throw a towel on it, grab your jacket and head out the door—thinking only of the report your leader expects today. When you return home, the towel is soaked and water is now running across the floor. Frustrated, you consider simply throwing another towel onto the growing pile.
You do a bit of sleuthing and find a small hole in the wall where the steady trickle seems to originate. For a moment, you consider patching it—which would fix the problem for a short time, but could result in moldy drywall, an unhappy downstairs neighbor, and costly repairs by next week.
It’s time to call the landlord. She sends a plumber, who fixes a faulty pipe in the shower. No more towels on the floor. A happy downstairs neighbor. The problem is truly addressed.
You just experienced root cause analysis, the process of identifying and addressing the underlying cause of the problem—in this case a leaking pipe. This analysis also led to corrective action—plumbing and drywall repair.
In a recent edition of Compliance and Ethics: Ideas and Answers, Rebecca Walker submitted an excellent article entitled, “Root Cause Analysis: Driving Continuous Improvement.” A particular quote resonates: “While investigators and E&C teams have long considered remedial measures following violations, formal root cause analysis is not particularly common in the compliance world.” No truer words were spoken.
We had the privilege last year of publishing for the Society of Corporate Compliance and Ethics a book entitled, “Fundamentals of Investigations, A Practical Guide.” Joe Murphy, Editor of Compliance and Ethics: Ideas and Answers, suggested we take our fictional case study a step further, into the realm of Root Cause Analysis (RCA).
As a brief synopsis of the book, we focused on the report of employee Harris Smith, who contacted our ethics resource account. He wrote, “In the last few months, my manager has started to harass me. He micro-manages my daily activities, and it feels like I am the only person being singled out. I believe this may be ongoing retaliation from an incident I reported last year. Two months after that case ended, I received a poor performance evaluation. It didn’t stop there. Now, I feel I am being set up to fail.”
We interviewed Harris and learned that he reported an issue last year in which a colleague was engaged in record falsification. Investigation substantiated his concern and found that the employee’s leader, Joe Doe, knew about the record issue but failed to take action. The employee was terminated and Joe Doe received a written reprimand and a one-week suspension.
Harris believed that Joe, still stinging from the investigation and discipline last year, began retaliating against him. Harris provided specific examples, including exclusion from critical customer meetings, denial of routine requests to attend conferences and other training opportunities, and demeaning comments about him to colleagues. Investigation substantiated Harris’ retaliation and leadership concerns involving Joe Doe.
Notwithstanding the outcome of the discipline process (led by Human Resources), what can the Ethics and Compliance organization do post-investigation? Does your organization have an established RCA process?
After the discipline hearing, the Ethics & Compliance Officer might be inclined to simply close the case, announcing, “My work here is done!” Yet there are important questions that remain unanswered at this stage. Just because Joe Doe received discipline, there may be lingering issues at play in the work environment that present on-going risk for the organization.
We should ask these important questions as the investigation concludes:
Once you ask some of these questions and engage in the appropriate follow-up, you might prevent future issues from emerging which could result in disclosure, financial loss, and a loss of reputation and trust.
As we conclude, here are a few best practices regarding RCA and corrective action.
Why shouldn’t the RCA efforts and recommended corrective action be included in the report? Glad you asked. Should the matter be reviewed – externally or internally – this could raise questions or cast doubt on the investigation and the report summarizing it. Imagine–in the rare but possible event of litigation–a defense attorney asks, “Georgina, it sounds as if the accountability for the violation didn’t rest solely on my client. Even your report notes systemic issues that contributed to this problem.” Or they might ask, “Wendy, can you explain why this recommended corrective action was never taken?” They might focus not on the issue at hand with Joe Doe and his own accountability for misconduct, but on issues ancillary to the findings that are best included under separate cover or process.
Your case record should be a diary of all the issues and actions related to a case, whether or not they all make it into the report of investigation. RCA should be well documented, perhaps in a log entry entitled, “Root Cause Analysis” or “Post-Investigative Action.” In this way, you can document outcomes from the investigation that unfold after a case has concluded.
With the report of investigation, you have identified and addressed the instant risk (Harris’ report about Joe), but with RCA you are also addressing all the contributing factors, to mitigate (and ideally prevent) future risk to your organization.
In your investigative toolkit, be sure to include Root Cause Analysis. You’ll find this holistic approach mitigates and addresses current issues, can help prevent future (more significant) issues, and can lead to improvements in your compliance and ethics program.
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